Chapter 883: Physical Industries Entering The Super First-Tier Cities

February 10th, Friday…

In the office of the Cold-Faced Lady in Beijing.

Qi Yan and her colleagues were busy preparing for the Gourmet Laboratory.

Originally, the entire Cold-Faced Lady’s company was immersed in a confused atmosphere without knowing what to do. That was because this brand was established by Meng Chang. Meng Chang originally had a complete set of theories, but now, Meng Chang’s theories had been overthrown, and his personal halo had been crushed. Therefore, the employees who were originally inspired by Meng Chang were now lost.

However, Qi Yan led the Cold-Faced Lady employees to find a direction to work towards again after reading the articles about Meng Chang and Boss Pei!

Qi Yan decided to lead her employees to continue working hard according to Boss Pei’s instructions to change the current situation of the Cold-Faced Lady. She must not disappoint Boss Pei!

The first thing she wanted to do was to hire outstanding vendors to be Gourmet Advisers, establish a Gourmet Laboratory, and improve the taste of all dishes including roasted cold noodles.

Qi Yan’s plan continued after the Lunar New Year.

She had already sent a special expedition team to various cities in the country to continue digging up outstanding vendors.

The leader of this expedition team was Zhang Yahui, who was the young vendor performing spectacularly in the roadside food competition. Of course, many Cold-Faced Lady employees cooperated with him.

They would invite an outstanding vendor to Beijing when they found one. If not, they would spend a huge sum of money to ask about the secrets and formulas of the local food stalls. In short, they could not return empty-handed.

There were so many cities in the country. It would take a long time to find them even if they were only in first-tier and second-tier cities. Qi Yan knew very well that this would be a long-term mission, so she was not in a hurry. Instead, she considered splitting them into several stages.

Creating a Gourmet Laboratory and the search for outstanding vendors would be done at the same time without any delay.

At that moment, the Gourmet Laboratory in Beijing was almost ready. However, some details had not been finalized. Qi Yan was still seriously considering it.

At that moment, a colleague came over and said, “Sister Yan, I have something to report to you.”

He paused for a moment. “Fish-Catching Take-Out opened a shop in Beijing. The address is diagonally opposite our shop, about ten meters apart. It’s almost face to face.”

Qi Yan looked up, stunned.

Fish-Catching Take-Out?

According to Qi Yan’s knowledge, Fish-Catching Take-Out had its own stores in Beijing. However, there were not many of them. Before this, Fish-Catching Take-Out was located more than ten kilometers away from the Cold-Faced Lady in Beijing. It would not be able to compete with the Cold-Faced Lady.

However, this time, Fish-Catching Take-Out actually opened up opposite the Cold-Faced Lady’s shop? It was less than ten meters away. It was no different from a face to face competition!

What did that mean?

Qi Yan knew very well that apart from the nameless restaurant in Jingzhou that did not move or open branches, Fish-Catching Take-Out was the only restaurant in Tengda Corporation.

Fish-Catching Take-Out’s business style was very different from other takeaways. Its regular takeaways and high-end takeaway, ‘Food.Harmony’, were mainly targeted at the recycling of cutlery. They were mainly home-cooked dishes with little oil and salt. They were very popular in Handong Province with garbage sorting.

In recent months, Fish-Catching Take-Out seemed to have been moving towards Beijing, Shanghai, Guangzhou, and other first-tier cities under Boss Pei’s instructions. The effect seemed to be quite good.

After all, such price positioning, good service, and high quality take-out shops would be more marketable in first-tier cities and would be more favored by white-collar workers.

However, why was Fish-Catching Take-Out competing directly in Cold-Faced Lady’s face?

Fish-Catching Take-Out would definitely compete with the Cold-Faced Lady without a doubt.

Meng Chang might have been exaggerating back then, saying that Fish-Catching Take-Out and Cold-Faced Lady were complementary, but that was just bluffing investors. Everyone only had three meals a day. There were only so many people ordering take-out in the same area. Who would order roasted cold noodles for no reason with Fish-Catching Take-Out with rich ingredients and excellent flavors available now?

That would definitely have a huge impact on the Cold-Faced Lady!

Of course, the Cold-Faced Lady was no longer as full as before after all the twists and turns in the past. It looked very deserted. There were still some customers even though they could not make ends meet.

The arrival of Fish-Catching Take-Out would definitely make things worse for Cold-Faced Lady.

The colleague who came to report obviously knew this very well. He was a little flustered. “Sister Yan, do you think this is Boss Pei’s idea or is the person-in-charge of Fish-Catching Take-Out acting on their own? What should we do?”

Boss Pei’s attitude was more worrying compared to the upcoming market competition.

Everyone knew very well that they would not be able to compete with Fish-Catching Take-Out. The worst case scenario would be losing more money every month.

However, if this was Boss Pei’s idea, Boss Pei’s current attitude towards the Cold-Faced Lady was worth investigating.

Did he want to burn the Cold-Faced Lady like a matchstick to make Fish-Catching Take-Out more popular?

If that happened, all of the Cold-Faced Lady’s employees would probably be sacrificed.

Qi Yan remained silent for a moment and said, “Calm down, don’t scare yourself first.”

“I’ll make a trip down personally to investigate.”

…

Half an hour later, Qi Yan arrived at Fish-Catching Take-Out, which was diagonally opposite Cold-Faced Lady’s store.

The shop had been vacant for more than two months. It was being renovated now. The workers were extremely.

Judging from the progress of the renovations, the construction should only start after the new year. There was still some time before the store officially opened for business.

From a geographical point of view, this Fish-Catching Take-Out would indeed form a competitive relationship with the Cold-Faced Lady. That was because the two shops were too close to each other and their range of delivery was basically the same.

There was one person wearing a safety helmet watching from the side. Someone was introducing the renovations to him. Qi Yan guessed that he should be the branch manager of this store.

Qi Yan greeted them and introduced herself since they were all employees under Boss Pei after all.

The young man in the helmet immediately smiled and shook Qi Yan’s hand. “Hello, I’m the person-in-charge of Fish-Catching Take-Out, Rui Yuchen.”

Qi Yan was stunned.

Rui Yuchen?

Wasn’t that the person-in-charge of the entire Fish-Catching Take-Out? The senior management of Tengda Corporation who reported directly to Boss Pei?

Qi Yan knew very well that although the Cold-Faced Lady was considered an industry of Tengda Corporation, her status was far from enough. She could not report directly to Boss Pei. If she encountered any problems, she could only ask He Desheng first, and then let He Desheng report to Boss Pei.

The status of the Cold-Faced Lady and Fish-Catching Take-Out in Tengda Corporation was obviously completely different.

However, Qi Yan did not expect that Rui Yuchen would come to Beijing instead of staying in Jingzhou as the person-in-charge of Fish-Catching Take-Out.

Rui Yuchen might not know Qi Yan, but he obviously knew about the Cold-Faced Lady. He took off his helmet and handed it to the others, inviting Qi Yan to sit in a nearby cafe.

Qi Yan happened to have many questions to ask as well, so the two of them went to a small cafe nearby.

…

Qi Yan was a little hesitant and did not know where to start after ordering coffee and exchanging pleasantries.

She might have many doubts in her heart but Cold-Faced Lady was too small compared to Fish-Catching Take-Out. It would seem like she did not know her place if she asked directly. What’s more, wouldn’t it seem too overbearing if this was Boss Pei’s arrangement?

Rui Yuchen saw Qi Yan’s hesitation and smiled. “I know you must have a lot of questions. Don’t be embarrassed. Ask whatever you want to ask.”

“If you want to ask about this shop, I can tell you that Boss Pei personally decided the location of this shop. There is a suitable shop nearby coincidentally, so I decided to set up a new branch here.”

“However, there are more than ten new branches this time. What’s more, it’s not just Fish-Catching Take-Out. Tengda’s other physical businesses, including Fish-Catching Internet Cafe and Deposit Fitness, also have plans to enter Beijing.”

Qi Yan roughly understood what was going on after Rui Yuchen briefly explained the situation.

Tengda’s series of physical industries faced the problem of where to open their new stores during the period of Chinese New Year.

Rui Yuchen was also having a headache over this question.

Previously, Boss Pei had been the one to decide on the location of the branch. Rui Yuchen only needed to execute it. However, now, he had to decide on the location of all the branches by himself. Boss Pei would not usually ask about it. This made Rui Yuchen feel more responsible and pressured.

Beijing, Shanghai, and other first-tier cities already had many Cold-Faced Lady shops. However, should he continue to venture deeper into these first-tier cities and increase the density of Fish-Catching Take-Out’s shops? Or should he turn to other second-tier cities and ensure that most of them had Fish-Catching Take-Out’s shops before slowly developing?

However, Rui Yuchen did not think about it for too long. That was because he, Xiao Peng, and the others quickly received a revelation from Boss Pei.

Boss Pei might not have said it explicitly but his actions had already explained everything.

Boss Pei had advertised Tengda’s physical industry in big cities like Beijing and Shanghai. What did that mean?

Obviously, he was hinting for Rui Yuchen, Xiao Peng, and the others to make the best use of their time and continue to fill these first-tier cities!

Wouldn’t Boss Pei be disappointed if he did not manage to open a branch after Boss Pei’s advertisements were released?

Therefore, Fish-Catching Take-Out, Fish-Catching Internet Cafe, Deposit Fitness, and other physical industries immediately decided to continue opening branches in Beijing, Shanghai, and other cities!

Sloth Apartments did not follow immediately because they had issues with their capital chains. What’s more, Jingzhou’s local market was not yet saturated. However, Fish-Catching Take-Out, Fish-Catching Internet Cafe, and the other businesses had spent a lot of money to purchase new branches.

These branches had directly filled in the profits of the two businesses for a long period of time. However, that did not matter. After all, this was the established plan that Boss Pei had set for them. They would spend all of their profits on the branches.

With Boss Pei as their backer, Rui Yuchen and Xiao Peng would not have to worry about their capital chain breaking. They could naturally do whatever they wanted.

This Fish-Catching Take-Out was also one of the new stores.

Rui Yuchen had come all the way to Beijing because the focus of his work had shifted to Beijing. He wanted to keep an eye on the shops in Beijing. He would decide on his next move once the teething problems were settled.

Boss Pei did not say much after learning that Rui Yuchen was going to open more branches in Beijing. He only emphasized that he had to build a flagship store with the highest standards opposite Cold-Faced Lady.

Boss Pei did not explain why.