"Pull the banner down!" I hollered as Oldie and Sergio cut the ribbon together and officially opened the new startup mafia gang.

Now that the ribbon cutting is over and the audiences are well seated in their respective places, it is time to reveal the name of the gang.

Ivan took the signal and pulled the rope that held the folded banner with the name. Sergio, my dear brother, love me for everything I'm doing for him so he allowed me to name the gang which is a wise decision because if he were to decide the name, he will go back to the old dated names that even Google might find hard to search.

In anything we do, trend is the most important thing.

The banner slowly unfolded revealing the name of the gang. At first, everyone is silent but then the whole arena erupted with claps, gasps and many whispers.

It was loud and clear that they liked the name with range of noise they are making.

"Is that a gang name? My mafia gang name is that?" Sergio cleared his throat and asked in a hoarse voice.

"Of course, out of the box, trendy and amazing right?" I asked gaining a look of utter disbelief from everyone.

They must be feeling how I was able to come up with a splendid name that can gain the attention of all the creatures.

"Who names a mafia gang with 'Sergio Returns with a gang'?" I know right! Wise and apt! By the look of absolute surprise in Sergio's blinking starry eyes, I can tell that he loved the name with mind, heart and soul.

Who wouldn't like such a name?

This is what people call 'branding by name'.

I read a couple of marketing books these few days to come up with promotional activities to popularize Sergio's gang and made a whole itinerary and plan of promotion.

"Sounds like 'Mummy returns'." Liam coughed out a laugh as he said.

How did he know that I took the inspiration from there?

Oldie sure has a great team of smart men.

"Nay, sounds like 'Evil dead returns'."

"Leprechaun returns" Theo and Jack piped in.

Sergio and Ivan looked like they are constipated from weeks as their faces looked constricted and their faces cemented even more when Oldie and Alcohol snickered in their hands.

Are they not eating enough? They look like they did not visit bathroom from many days.

"Don't you think the name is too obvious? Think carefully, this is obviously a gang that does illegal activities so mentioning gang in the name is dangerous for us. Not to mention, there is also my name in it." Sergio scratched the back of his head and walked to me.

But that is what marketing is. One should show off themselves and sell themselves to see their product. I read in those marketing books that this is an era of displaying your capabilities to your fullest to gain what you want.

"Don't worry, I had the name registered with the government and your business is stamped to carry forward. There will be no problem with the government. Moreover, you should be more open and transparent with public being the owner of your business. The name should strike their mind and people shouldn't forget it whatsoever."

The business registration officers did express their disapproval for giving an approval stamp for Sergio's gang but I did reason out with them telling them about the good motive behind the illegal activities.

"You registered the business legally? A mafia business is officially registered? You are impossible!" Oldie wheezed almost losing his last breath if not for me tapping his back to bring him back to breath.

Oh ho, Oldie! What would you do if I was not there for you?

"Alright moving on to our second occasion –" I announced loudly and wiggled my eyes at Alcohol and Liam to get Oldie ready on the stage.

Sergio got down from the stage along with Ivan and others and I went to him to whisper what he should do now. No one other than me knows that Oldie is getting married again today and whom he is marrying to.

This is my surprise gift to Oldie for his lonely and unhealthy life.

With a life partner to while away his time with, he will not have to worry about Alcohol and my future life. Since Alcohol has no seeds, Oldie is worried for me for deciding to marry Alcohol. I can understand his worry and concern for me but due to having a lot of free time in his hands and no good work for his mind, he is over worrying himself.

So a similarly rotten boned life partner is what he needs to occupy himself with.

The music started playing and Sergio already went to get what I wanted. Oldie is looking around in confusion and so does everyone except Piper.

I told her about the wedding secret but did not reveal the bride's name to keep the suspense to its best.

The officiator is already ready at the podium and Oldie is decorated in the middle of the stage by Alcohol successfully. I want Faustino, Oldie's son to attend the wedding too. I sent him a mail regarding it but neither had he read the mail not he replied. So, Alcohol shall fulfill the task of a son for Oldie.

The music continued playing melodious and Sergio finally escorted the bride through the aisle. Sergio is also looking around in confusion as he is leading the bride through the red carpet. I just asked him for my special guest to be but did not state the reason to make a grand surprise.

Oldie and the bride looked at each other, into each other's eyes finally and a smile of surprise adorned Oldie's face.

"Alessia?" Oldie breathed out in a pleasant surprise as he stepped forward and took the bride's hand in his. He led her to the stage unconsciously and I gave my signal to the officiator to start the wedding.

"What are you doing here? Wasn't it thirty years ago that we last met?" Oldie started his old recorder like black and white story but right now I'm not interested in it. We have to finish the wedding before the auspicious time pass away.

"Do you, Miguel Diaz, vow to love, Alessia Regio, without reservation or conditions, vow to always do your best to give more than you take, and not keep score? Do you vow to continuously work on yourself, and to be the husband you want and deserve?" Oldie froze immediately and did not tell anything unless I and Alcohol nudged from either sides.

"Say 'I do' Come on, say it and you can talk about your old days on your wedding night. Say yes. Say yes." I hollered and encouraged Oldie.

I continued to encourage to say 'yes' over and over again to chase away his fears and fill his heart with hope and assurance. He glanced over everyone in urgency and overwhelmed but my encouragement worked.

"What? Ah – yes. But –" That's it. There is no need to hear his boring confession right now. I waved at the officiator to continue before Oldie dig back his olden and golden days.

Aunt Alessia too vowed to be Oldie's wife soon enough and they exchanged their rings. I handed a ring to Aunt Alessia to put it on Oldie's hand and Alcohol handed Oldie a ring for Aunt Alessia.

Alcohol did not smile much and frowned a lot but when he saw me looking at him, he smiled widely at me.

He proved it again that I'm the reason for his smile. I light his dark days and bright nights. Alcohol always makes it obvious that only I can make him smile like a carefree bird.

"What is going on here? What is this, Banshee?" Oldie showed his yellow teeth as he whispered to me.

I opened my hands and screamed in delight again, "Surprise! You are now a married man again. Surprise! Surprise!" I danced around the newlywed old couple.

I celebrated with hollers and whistles but Oldie stopped me by holding me by arm. Aunt Alessia smiled widely but Oldie folded the skin of his face into scowls.

"You are surprised by my surprise, right? You are on the top of clouds and rainbow, right? You love me even more for this surprise right?" Oldie did not answer but Alcohol did for him.

"Yes, yes, he is. He is just so happy that he is not able to talk." Alcohol answered for Oldie as he patted Oldie's back.

"But, Aunty? Why are you –" Sergio started but stopped himself with a huff. Aunt Alessia grinned and winked at him before turning to her new old husband. She wrapped her hand around his and pulled him to her giving Oldie her precious wife-like smile.

"Sergio, now Oldie is officially your uncle in law, Oldie's son Faustino is officially your cousin in law and I am officially your sister. Your aunt by blood, Aunt Alessia is now Oldie's wife."

Finally, I united the old lovers and lightened a new candle of love for them.

I am so proud of myself to accomplish such a great task and for giving Oldie his old love.

This is what we call 'giving consumers their needs at the right time and in right place' according to marketing.