After a recent funeral, a crowd of wealthy cyborgs and remotely controlled robotic representatives gathered at a private auction.

An auctioneer spoke rapidly in tradition …

"We're auctioning off the deceased's famous identity and personality."

The bidders oohed and aahed.

"This sale includes their likeness and their name. You can virtually become them by your choosing, of course. Imagine all the attention, fame, and envy!"

"Starting with fifty thousand, do I have any higher bids?"

The winning bid was over two million toward the end.

Immediately the winner's cybernetic features matched to become them.

Everyone clapped and cheered for them.